Archive for category Acura

Acura Integra – The Perfect Luxury Car

Acura IntegraMost of the individuals who are looking forward to buy Acura Integra are generally drawn towards this specific car for two particular reasons i.e. the car has a luxurious sports appeal and yet comes at an affordable price. Integra is the car which was initially able to draw a large number of customers towards the Acura brand and thus making the luxury cars wing of Honda extremely successful worldwide.

Designing strategy:

Most of the people believe that the dramatic design of Acura Integra has been greatly inspired from  Honda’s earlier version of luxury sedan i.e. Civic. Acura Integra was dramatically redesigned in 1994 and possessed several new features, such as dual air bags, compact Integra 2-door hatchback coupe and another 4-door notchback. When the car was first launched in 1987, it was surrounded with a lot of frenzy and hype. Needless to say, after several modifications and years, this car has been able to prove its worth.

Acura Integra is a highly successful car today which comes in several models and versions. Some of the most prominent Acura Integra models can be defined on three levels i.e. base RS, luxury LS and the sporty GS-R. All the Acura Integra models comprise of 4-wheel disc brakes. However, the feature of anti-lock braking is available only in luxury LS and sporty GS-R.

How much would it cost?

One of the main reasons which led Acura Integra to become an immensely successful phenomenon was its apt pricing. Acura Integra price was based on several strategies in a bid to make it successful in the market. Although this car fell under the luxury section, its price was set several thousand dollars lower than the standard $25,000 which was being charged for other luxury cars.

This apt pricing has even led some car enthusiasts to name Acura Integra as a car which instead of being called a luxury car can more prominently be known as a car which is well-equipped, easy-to-tune, fun-to-drive and better qualifies as a sports coupe. Read the rest of this entry »

, , ,

No Comments

Acura TL

AcuraThis article which I am writing now is about a newly launched automobile by Acura, the ACURA TL. My dear reader today is the time of modernization and there are several different automobile companies which are having a strong presence in the today’s modern market. These include companies such as Honda, Mahindra, Tata, Acura, etc. All these companies are working very hard towards a goal of becoming a stable player in the market and building a brand name that is superior to everyone else’s. The only way a company can achieve this objective is by launching a better product with certain new specialties so that it has the product line that can influence and win the praise of the consumers. This is a universal law that needs to be followed by the every business and businessman. Whenever a company feels that its position is going down in the market it launches a new product to revive its status. The attempt is always aimed at gaining popularity in the market.

Something about Acura:-

Acura is mainly a division of world’s biggest automobile company i.e. Honda motor company. It was established for the purpose of representing the luxury vehicle segment of Honda motor company. The brand represents Honda motor company in parts of United Kingdom and United States of America accompanied by certain areas in Canada, Hong Kong and Singapore. The brand has gained a positive response from the market and has launched some very nice products such as the Acura TL, Acura RL, Acura TLX, etc.

Acura TL:-

Acura TL is a luxury car from the Acura brand of Honda motor company, which pertains to people of the middle income group. It was launched in the year 1996 and since then it has grown into a major brand. Recently it was also declared as the best selling car brand in United States of America and was ranked No.2 in the list of luxury cars after the BMW 3 Series.

This model has been redesigned several times in the past. It was given a stylish look and more specialties after the fourth generation of car was phased out and the current generation or the fifth generation was launched in the market. Read the rest of this entry »

, , ,

No Comments