Archive for category Toyota

Toyota Remains Bullish on the Prius Line

The Toyota Motor Company is coming off of a tough period where the quality of its cars have been questioned and as customers consider competing models. For the first time Toyota’s supposed invincibility has been challenged and the automaker is now finding that its once smooth road has been littered with quality potholes.

But, Toyota is working diligently to take care of its own problems and is moving forward in its quest to elevate its Prius hybrid model. The Toyota Prius has been around for more than a decade, the benchmark model by which all other hybrids are patterned. Toyota cannot afford to rest on its laurels, however, as Ford, Hyundai, Kia and others have brought their own hybrid models to the market. Plug-in hybrids are here as well and include the Nissan Leaf and Chevrolet Volt. Suddenly, Toyota is in danger of being bypassed by the competition.

Expanding Prius

The Prius line is, however, the most popular hybrid on the market. Sales in 2010 were down in this segment, but that is considered to be only a temporary glitch. Gas prices have moved north of $3 per gallon which means car buyers are exploring their options including finding cars getting exceptional fuel mileage.

Toyota’s plans for Prius are unfolding, with the automaker using the 2011 North American International Auto Show in Detroit to explain where the brand is headed. Between show releases and company chatter, we can expect the Prius line to look far different over the coming years as that model is expanded:

Plug-In Prius – Like other automakers, a plug-in version of the Prius is on its way. This model will use a lithium-ion battery pack and be rechargeable. Having plug-in capacity will enable the Prius to go much farther on electricity only, with a gas engine kicking in when the battery has been depleted.

New Models – The Prius v is the first new model for the Prius family. This wagon-like vehicle is a crossover. The cabin is larger, which means back seat passengers will get more room. Storage has been increased, by 50 percent according to Toyota. The “v” will debut as a 2012 model and will ride on the same platform powering other Priuses.

Concept Prius – Although not green-lighted for production, the Prius C concept shows that Toyota is serious about building an entire line of Priuses. This model, a 2011 NAIAS debut candidate, maintains the five-door versatility of the original Prius, but has a sportier visage and is being targeted to compete against the cheaper Honda Insight.

Rare Earth – Toyota, like other hybrid builders, relies on rare earth materials such a lanthanum to power its Prius. That may change as the automaker is looking at using an induction system for its hybrid models, avoiding usage of materials which are expensive and 90 percent controlled by the communist Chinese government.

Future Growth

Expect Toyota to roll out additional Prius models as the sub-brand continues to grow. A coupe is possible as is an even smaller Yaris-size model. Don’t expect Prius to become its own brand, but it will be an important sub-brand and could prove to be the model line credited with rescuing Toyota. Read the rest of this entry »

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The All New 2012 Toyota Camry

Toyota CamryToyota, the name to be reckoned with in the automotive industry, has been a major torch-bearer for all car manufacturer’s world over by constantly improving its car designs and features as anticipated by its customers. It made its debut nearly 3 decades ago and has been quite a successful car by Toyota Motor Company. After the last revamping of the Camry in 2007, Toyota is now giving a new lease to its design and features re-branding it as 2012 Toyota Camry and will be in race with Honda Accord, Ford Fusion and Hyundai Sonata. Originally, and still continuing, designed as the 4 door compact sedan, it will be rolled out in various model right from the basic one to the premium XLE and it all will be very much apparent after going through the following car review.

The architecture of the 2012 Camry will be based on the dimensions of its previous models with some minor changes. The new Camry is expected to roll out with somewhat bigger wheelbase which facilitates the comfortable cabin area. The aerodynamically designed styling will include lower roof line and the ground clearance level will also be reduced as a result it will offer comfortable transit through the sedan along with the comfortable headroom. This design offers sleek looks to the vehicle making its appearance bolder.

Under the aggressive metallic front the sedan is powered to generate 169 horsepower of momentum. This is facilitated with the power pack of 2.5 liters displacement along with four cylinder incorporated with 16 valves and operating on DOHC technology. Toyota will offer 2012 Camry with the latest assembly of 3.5 liter and V6 engine which is powered to produce the momentum of around 268 horsepower. These two engine mechanisms are believed to be mated with six speed manual transmission with the liberty to select even the six speed automatic transmission according to the interest of car enthusiasts. Design of these engines achieves fluency with front wheel drive system. The engine with 2.5 liter displacement is offers ultimate performance of 33 miles per gallon on city streets and 34 miles per gallon on highways.

Toyota’s 2012 Camry is offered with a wide array of innovative standard and optional features. The optional features may be standard with some trim models whereas the same can be optional for another. The standard features include power locks, power windows mounted with power mirrors and the rear view mirror. The dashboard offers sophisticated looks with the presence of tilt and telescopic steering wheel which is preloaded with audio system controls, USB connection to facilitate the functioning of iPods and MP3 player as well as Bluetooth connectivity which offers the luxury for communicating over phone keeping your hands free. The driver’s seat can be adjusted to easily command over the sedan. Additionally the rear seats are features with split function to give extra comfort. An array of optional features include key-less remote controlled start, moon-roof or sunroof, navigation system featured with touch screen and leather upholstery which gives luxurious feel. Read the rest of this entry »

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